Navigating Consumer Choices in Modern Marketing. In an era of vast and varied consumer choices, influencing decisions becomes both a strategic asset and an ethical challenge for marketers. This panel transcended industry specifics, including the olive oil sector, to explore universal themes in marketing ethics. Panelists tackled dilemmas such as information overload, brand perception through targeted messaging, emotional connection creation, behavioral insights application, personalization trends, and the growing impact of social and environmental consciousness on consumer preferences.
Pattuglia, S. (2025). Consumer megatrends and brand evolution in the food industry. In Proceedings from the 6th International Yale Symposium on Olive Oil and Health (pp.13-14). Yale University [10.5281/zenodo.15640324].
Consumer megatrends and brand evolution in the food industry
Pattuglia S.
2025-01-01
Abstract
Navigating Consumer Choices in Modern Marketing. In an era of vast and varied consumer choices, influencing decisions becomes both a strategic asset and an ethical challenge for marketers. This panel transcended industry specifics, including the olive oil sector, to explore universal themes in marketing ethics. Panelists tackled dilemmas such as information overload, brand perception through targeted messaging, emotional connection creation, behavioral insights application, personalization trends, and the growing impact of social and environmental consciousness on consumer preferences.| File | Dimensione | Formato | |
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