The purpose of this study is to propose an instrument that can be used to evaluate the impact that special events have on local communities and on all the other stakeholders. After referencing many books about this subject, an instrument to assess the comprehensive impact of special events upon their host communities and single (local) stakeholders is proposed with the name SEE (Stakeholders Event Evaluation). In particular, starting from the benefits of a scorecard evaluation system, the SEE is able to estimate the different types impacts for each stakeholder in many areas through different ratios and indicators. This instrument is tested using the “Notte Bianca” Event, where many data were collected and an 1200 questionnaires research was carried out.
Cherubini, S., Iasevoli, G. (2006). Stakeholders event evaluation. In Le Tendenze del marketing in Europa. Venezia.
Stakeholders event evaluation
CHERUBINI, SERGIO;
2006-01-01
Abstract
The purpose of this study is to propose an instrument that can be used to evaluate the impact that special events have on local communities and on all the other stakeholders. After referencing many books about this subject, an instrument to assess the comprehensive impact of special events upon their host communities and single (local) stakeholders is proposed with the name SEE (Stakeholders Event Evaluation). In particular, starting from the benefits of a scorecard evaluation system, the SEE is able to estimate the different types impacts for each stakeholder in many areas through different ratios and indicators. This instrument is tested using the “Notte Bianca” Event, where many data were collected and an 1200 questionnaires research was carried out.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
