Analysis of the willingness to shift to electric vehicles: critical factors and perspectives

Urbanisation and the increasing concentration of populations in cities present significant challenges for achieving sustainable mobility and advancing the energy transition. Private vehicles, particularly those powered by internal combustion engines, remain the primary contributors to urban air pollution and greenhouse gas emissions. This situation has prompted the European Union to accelerate transport decarbonisation through comprehensive policy frameworks, notably the “Fit for 55” package, which aims to reduce net greenhouse gas emissions by 55% by 2030. These measures underscore the urgency of shifting towards low-emission transport modes. In this context, electric vehicles (EVs) play a key role in supporting Sustainable Development Goal 7 by promoting cleaner and more efficient transport solutions, and Sustainable Development Goal 11, aimed at creating more sustainable and liveable cities. Despite growing policy attention, the adoption of EVs remains constrained by users’ concerns regarding purchase costs, driving range, and the availability of charging infrastructure, as shown by the findings of this study. In this context, this study explores the determinants of EV adoption in Italy by employing a combined methodological approach that integrates a stated preference (SP) survey with discrete choice modelling. The analysis aims to quantify the influence of economic, technical, and infrastructural factors on users’ willingness to switch to EVs, providing insights for policymakers and industry stakeholders to design effective strategies for accelerating the transition toward the sustainable mobility.