A work well done: mapping craft-makers skills and educational gaps to unleash the potential of craft

The resurgence of the craft sector is recognized within organizational literature, especially in a new wave of what is termed "neo-craft." This study, part of a wide European Project, delves deeply into the changing landscape of craft making, emphasizing the perceived skill and educational gaps present in the sector, to propose, in the future, innovative educational frameworks to bridge these gaps. Craft making, perceived as resistant to capital accumulation, involves the production of not only tangible items but also immaterial labour encompassing ideas, images, affects, and relationships. The contemporary craft sector, extending beyond physical artefacts to services and experiences, requires a diverse set of skills together with traditional craftsmanship. This paper explores this expanded definition of craft, identifying the vital role of digital and technological competencies, organizational knowledge, and sustainable business strategies in modern craft professions. The study is grounded in a comprehensive methodology that includes pilot interviews and a detailed questionnaire distributed among craft makers. The responses will provide a rich dataset, allowing for a nuanced mapping of the existing skills and competencies within the sector. Preliminary data reveals a significant gap in digital literacy, technological adaptation, and sustainable practices among craft professionals. Furthermore, it highlights the need for organizational expertise, encompassing aspects like business model innovation, marketing strategies, and customer relationship management, tailored for the unique dynamics of the craft industry. The final aim of this research will be to propose educational models aimed to fill these identified gaps. The preliminary results suggest integrating digital skills, such as online marketing and ecommerce, with traditional crafting techniques. They also emphasize the importance of sustainable practices, encouraging environmentally friendly methods and materials in craft making. The study advocates for a blend of craft-making knowledge and business-related skills, ensuring that craft professionals are well-equipped to navigate modern market dynamics. This research is aimed at contributing to the understanding of the contemporary craft sector's educational needs. It compares literature review and preliminary data from pilot interviews to design a questionnaire targeted at craft-makers. Such a questionnaire, which is distributed as we write, is aimed at drawing a cartography of skills and resources needed by craft-makers in different European ecosystems. Our approach not only preserves traditional crafting skills but also equips artisans with the necessary tools to thrive in the digital age, fostering a creative and sustainable craft economy.