Intellectual and Conceptual structures of Servitization: evidence from a bibliometric analysis

During the last decades, the phenomenon of Servitization has gained the attention of both scholars and practitioners around the world. Recurring this year the thirtieth anniversary of the birth of the term “servitization”, this paper analyses – through the adoption of bibliometric techniques – all the literature devoted to the servitization research field written during the last three decades. In particular, the study adopts the R-package bibliometrix for the co-citation and co-word analyses of all the articles published between 1988 and 2017 in journals indexed into Scopus and WoS. Results from the numerous collected and reviewed articles provide both the intellectual and conceptual structures of servitization, together with suggestions for the future development of the research field.