VALORIZATION OF HISTORICAL AND CULTURAL HERITAGE: A STRATEGY OF SUSTAINABLE GROWTH

A new strategy to revamp Italian economy must enhance potentialities of internal market and of needs of citizens. This article suggests that taking care of the historical-monumental goods could be good in order to boost the economy towards sustainable growth, provided that everything takes place in close partnership with the stakeholders also through public-private partnership (PPP). This study examines the case study of the Agenzia del Demanio and the potential and policies it has undertaken. The conclusion to be pursued is that the enhancement and redevelopment of the territory must be based on economic integration and tourism, which is one of the main sectors driving economic development of different territories. It has to be implemented in a sustainable manner, combining the needs for use of the attractors and the safeguard of the heritage as a precious entity to be preserved, transmitted and handed down to future generations.