Relational Embeddedness and Arab Culture Basic Values: a contextualization study of entrepreneurial networks

Using a culture lenses, the aim of this paper is to understand how entrepreneurial network are created and maintained. Through insights drawn from in-depth interviews in the cultural context of the Middle-East, in specific Jordan, we show how different cultural values like collectivism, honour, and hospitality may affect the relationality of network ties and their embeddedness in firms’ networks. This study expands the stream of research on contextualization in entrepreneurship and builds a better understanding of how (Arab) culture can affect development of social capital for an entrepreneur.