RESPONSIBLE CONSUMPTION IN FOOD SECTOR. CASE STUDY: FAIRTRADE

This research analyzes the result of the initiative adopted by public and private organizations to improve the Fairtrade consumption and the responsible production linked to seventeen goals of SDGs (Sustainable Development Solution Network Report, 2016). This paper is structured as follows: a) section 1 provides a literature review on sustainable consumption; b) section 2 describes the Tor Vergata’s experience: it provides an analysis of the case study of Fairtrade big challenge; c) Finally, section 3 concludes with some consideration of the experience. The public and private partnerships are important because they make possible sustainable development in the environment through the cooperation and the know-how exchange. This exchange leads to economic development, but above all, it adds value in disadvantaged societies; the result is a reduction of the poverty, an increase of the work gender equality and a reduction of inequalities. The case study analysis concerns an initiative suggested by a group of students in collaboration with “Next-Nuova Economia per tutti” (a no profit organization that deals with sustainable territorial development) and the Department of Management and Law (University of Tor Vergata). The initiative has been nominated for the “Prepararsi al Futuro Lazio 2015-2016” award and it won as Best Etic Cash Mob.