This paper describes a new approach to mobile advertising, providing users with a compelling experience through a new versatile aggregator of information called Mobile Electronic Memo. Security feature of this new medium are discussed alike.

Bartolomeo, G., BLEFARI MELAZZI, N., Glaschick, R., Schnake, L., Salsano, S.d. (2009). Mobile Electronic Memos: a Novel Approach to Mobile Advertising. In Library 22, WWRF Meeting 22, Proceedings of meetings of the wireless world research forum.

Mobile Electronic Memos: a Novel Approach to Mobile Advertising

BLEFARI MELAZZI, NICOLA;SALSANO, STEFANO DOMENICO
2009-01-01

Abstract

This paper describes a new approach to mobile advertising, providing users with a compelling experience through a new versatile aggregator of information called Mobile Electronic Memo. Security feature of this new medium are discussed alike.
Wireless World Research Forum, Meeting 22, 5th -7th May 2009
Paris, France
2009
Rilevanza internazionale
contributo
2009
Settore ING-INF/03 - TELECOMUNICAZIONI
English
Intervento a convegno
Bartolomeo, G., BLEFARI MELAZZI, N., Glaschick, R., Schnake, L., Salsano, S.d. (2009). Mobile Electronic Memos: a Novel Approach to Mobile Advertising. In Library 22, WWRF Meeting 22, Proceedings of meetings of the wireless world research forum.
Bartolomeo, G; BLEFARI MELAZZI, N; Glaschick, R; Schnake, L; Salsano, Sd
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2108/104232
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