We examine the behavior of a profit maximizing monopolist in a horizontal differentiation model in which consumers differ in their degree of social responsibility (SR) and consumers SR is dynamically influenced by habit persistence. The model outlines parametric conditions under which (consumer driven) corporate social responsibility is an optimal choice compatible with profit maximizing behavior.
Becchetti, L., Tessitore, M.e., Giallonardo, L. (2005). Corporate social responsability and profit maximizing behaviour.
Corporate social responsability and profit maximizing behaviour
BECCHETTI, LEONARDO;TESSITORE, MARIA ELISABETTA;
2005-10-01
Abstract
We examine the behavior of a profit maximizing monopolist in a horizontal differentiation model in which consumers differ in their degree of social responsibility (SR) and consumers SR is dynamically influenced by habit persistence. The model outlines parametric conditions under which (consumer driven) corporate social responsibility is an optimal choice compatible with profit maximizing behavior.File in questo prodotto:
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