Survival or failure within the organizational life cycle: what lessons for managers?

This article seeks to provide its readers with useful insights about what key factors towards survival (or failure) can be associated with different stages of the organizational life cycle. In particular, the article aims to explain how the empirical developments from the ‘organizational adaptation’ literature can be useful, especially to the practice of management, for gaining fruitful recommendations about the investigated research question. The article has been specifically designed to fit the audience of the Journal of General Management. In fact, it mostly focuses on the managerial implications provided by a number of real world examples (e.g. Ryanair, Zalando, Gucci, and Google) currently associated with the discussed literature.