Regulatory enablers and stakeholders' acceptance in defining eco-friendly vehicle logistics solutions for Rome

Urban freight generates a disproportionate share of urban externalities, yet the large-scale integration of eco-friendly vehicles (EFVs) remains limited. Barriers include high capital costs, inadequate charging/refuelling infrastructure, and fragmented governance frameworks. This article examines how regulatory structures and stakeholder alignment shape EFV adoption in Rome, analysing two pilot solutions: (i) a shared hub for electric and hydrogen freight vehicles, and (ii) a cargo-bike programme combining service-trip separation with reverse logistics. The methodological approach integrates a structured review of recent scholarship—organised in line with PRISMA guidance and enriched with bibliometric analysis—with empirical insights from five Living Lab workshops involving logistics providers, energy firms, technology suppliers, and industry associations. The findings highlight that progress depends less on technological capability than on policy mixes matched to stakeholder incentives. For the hub, decisive factors include siting, governance, and scale, while for cargo-bikes, reliability of dispatch, remuneration models, and certified training are critical. The study concludes that Rome’s path to freight decarbonisation requires regulatory and financial packages continuously tailored to actors’ operational priorities and behavioural responses.