Public awareness and knowledge of herpes labialis

Between 20% and 40% of the population is estimated to suffer from episodes of recurrent herpes labialis, although few reports in the literature have addressed the public awareness of this infection in the general population. The aims of this study were to determine the existing level of awareness and knowledge of this disease and to assess the source of this knowledge, the ability of the public to recognize the characteristics of the disease and the behavior of patients with clinical cases of disease manifestation. To this end, 2,000 individuals (961 male and 1,039 female) of 14 years of age and older were surveyed using the ECOcapi system [Eurisko Consumer Omnibus-CAPI (computer-assisted personal interviewing) version]. Eighty-nine percent of those surveyed had some knowledge of herpes labialis; 92% were able to refer to at least one symptom of herpes labialis, 91% were able to identify correctly his infection from pictures, and 45% had experienced personally at least one episode of herpes labialis infection. The majority of the individuals suffering from herpes labialis self-medicated using a topical therapy. Women were found to be affected more commonly by herpes labialis than men [OR 1.42 (1.18-1.70)], and women were also more likely to recognize the disease [OR 1.65 (1.30-2.08)] and to seek medical advice for the condition [OR 1.38 (1.12-1.70)]. In conclusion, herpes labialis is a common and well-known condition, and it is often self-diagnosed correctly, as the prodromal phase and the use of self-medication are very common. J. Med. Virol. © 2011 Wiley Periodicals, Inc.