The complexity of the Italian football management derives from the fact that the club has to be successful in three different markets (people, companies and public institutions) at the same time and in a synergetic way. This complexity is differently managed according to the three identified strategic groups within the Italian football Serie A and it is particularly difficult to decide one development strategy that is suitable for all the twenty clubs. The chapter includes three case studies: the re-positioning of Juventus F.C., the relationship between football and the media, the development of the stadia in Italy.
Cherubini, S., Santini, A. (2010). Managing football in the Big Five: Italy. In S. Hamil, S. Chadwick (a cura di), Managing football: an international perspective (pp. 281-302). Oxford : Butterworth-Heinemann.
Managing football in the Big Five: Italy
CHERUBINI, SERGIO;
2010-01-01
Abstract
The complexity of the Italian football management derives from the fact that the club has to be successful in three different markets (people, companies and public institutions) at the same time and in a synergetic way. This complexity is differently managed according to the three identified strategic groups within the Italian football Serie A and it is particularly difficult to decide one development strategy that is suitable for all the twenty clubs. The chapter includes three case studies: the re-positioning of Juventus F.C., the relationship between football and the media, the development of the stadia in Italy.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
