Framing the Unframed: Avalanche, an Art Magazine

Between the 1960s and 1970s, art practices such as performance, conceptual,and land art challenged the very possibility of framing the artwork and clearly demarcating the boundaries that enclosed it. In this context, art and artists’ magazines assumed a pivotal role as they became the medium and site for the presentation and dissemination of these new art forms. This essay examines Avalanche, a magazine published between 1970 and 1976 in New York, and analyses how this periodical framed new art within its paper boundaries while at the same time expanding this art in time and space and showing the processual nature of the framing processes.