The Role of FinTech and ‘Edutainment’ in Financial Education

Financial education refers to any initiative with the potential to increase peoples' financial literacy. The quality of the educational content represents a pivotal driver of the success (or failure) of a financial education program. However, a pivotal role is played even by the way the content is organized and delivered to the final recipients. This article analyses the main available options and stresses the potential role of FinTech and Edutainment in the evolution of financial education. The pros and cons of different delivery options are described to highlight how developers of financial education programs can take benefits from one or another according, for instance, to the age of the target group, or the digital literacy of the recipients. Some best practices are described to show how FinTech and Edutainment can reshape the approach to financial education.