The Co-design of an online campaign for an inclusive community

This volume aims to show how communication matters in building our perception and imaginary about groups of people that are different form “us”. The difference between “us” and “others” is totally cultural and represents an obstacle to integration. To avoid the extreme effects of radicalisation, we can promote social campaigns based on two important features: participation and awareness about (counter)narratives. The book reports the good practices built in the European project Oltre, devoted to prevent the radicalisation in second generation Muslim youth starting from the discussion on the way we call the new Europeans. The book aims to push everyone beyond common sense and prejudice, towards the future citizenship of Italy, Europe and the whole world.