A new theory of management decisions able to benefit from the findings provided by the new behavioral strategy and neurostrategy fields is needed. In this regard, this chapter delineates the basic assumptions of an Affect-Cognitive Theory of Management Decisions able to explore how executives make business decisions by considering their affective and cognitive influences and the directions to follow for enriching it with behavioral strategy and neurostrategy inter-related findings.
Cristofaro, M. (2021). Dancing between behavioral strategy and neurostrategy. Towards an affect- ognitive theory of management decisions.. In M. Cristofaro (a cura di), Emotion, Cognition, and Their Marvellous Interplay in Managerial Decision-Making (pp. 239-262). Cambridge Scholars Publishing.
Dancing between behavioral strategy and neurostrategy. Towards an affect- ognitive theory of management decisions.
Cristofaro, M.
2021-04-01
Abstract
A new theory of management decisions able to benefit from the findings provided by the new behavioral strategy and neurostrategy fields is needed. In this regard, this chapter delineates the basic assumptions of an Affect-Cognitive Theory of Management Decisions able to explore how executives make business decisions by considering their affective and cognitive influences and the directions to follow for enriching it with behavioral strategy and neurostrategy inter-related findings.| File | Dimensione | Formato | |
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Cristofaro_2021_DANCING BETWEEN BEHAVIORAL STRATEGY AND NEUROSTRATEGY TOWARDS AN AFFECT-COGNITIVE THEORY OF MANAGEMENT DECISIONS.pdf
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