Arab Culture Basic Values and the contextualization of entrepreneurial networks

Using a culture lens, the aim of this paper is to understand how communication behaviours and communication patterns affect entrepreneurial network relationships. Through insights drawn from in-depth interviews in the cultural context of the Middle-East, specifically Jordan, we show how different cultural values, like collectivism, honour, hospitality and indirectness, may affect the relationality of network ties and their embeddedness in firms’ networks. This study expands the stream of research on contextualization in entrepreneurship and builds a better understanding of how (Arab) culture can affect the development of social capital for an entrepreneur.