The current competitive scenario is fast-moving toward an integration of sophisticated technological innovations, i.e. smart solutions for hospitality, in particular the accommodation industry. Internet of Things (IoT) technologies are able to connect and let communicate different devices to craft a personalized customer experience. Given the undeniable impact for the hospitality sector, the decisions about adopting smart solutions are not always linear: benefits and limitations co-exist and need to be weighed against each other. By adopting fsQCA, this paper compares several decision-making factors that may influence the willingness to adopt IoT, surveying owners/managers in the Greek accommodation industry. Results show four types of decision-making: (i) rational, a weighted evaluation of risks and opportunities; (ii) enthusiast, mostly highlighting benefits to gain a competitive advantage; (iii) cautious, emphasizing risks and barriers to innovate; and (iv) futurist, a consideration of future technological necessities related to the increasing digitalization.

Pappas, N., Caputo, A., Pellegrini, M., Marzi, G., Michopoulou, E. (2021). The complexity of decision-making processes and IoT adoption in accommodation SMEs. JOURNAL OF BUSINESS RESEARCH [10.1016/j.jbusres.2021.01.010].

The complexity of decision-making processes and IoT adoption in accommodation SMEs

Pellegrini M.;
2021-01-01

Abstract

The current competitive scenario is fast-moving toward an integration of sophisticated technological innovations, i.e. smart solutions for hospitality, in particular the accommodation industry. Internet of Things (IoT) technologies are able to connect and let communicate different devices to craft a personalized customer experience. Given the undeniable impact for the hospitality sector, the decisions about adopting smart solutions are not always linear: benefits and limitations co-exist and need to be weighed against each other. By adopting fsQCA, this paper compares several decision-making factors that may influence the willingness to adopt IoT, surveying owners/managers in the Greek accommodation industry. Results show four types of decision-making: (i) rational, a weighted evaluation of risks and opportunities; (ii) enthusiast, mostly highlighting benefits to gain a competitive advantage; (iii) cautious, emphasizing risks and barriers to innovate; and (iv) futurist, a consideration of future technological necessities related to the increasing digitalization.
Online ahead of print
Rilevanza internazionale
Articolo
Esperti anonimi
Settore SECS-P/10
English
Con Impact Factor ISI
IoT - Smart solutions - Hospitality - Accommodation - Tourism - Decision-making - Fuzzy-set QCA
https://www.sciencedirect.com/science/article/abs/pii/S0148296321000102?dgcid=author#f0010
Pappas, N., Caputo, A., Pellegrini, M., Marzi, G., Michopoulou, E. (2021). The complexity of decision-making processes and IoT adoption in accommodation SMEs. JOURNAL OF BUSINESS RESEARCH [10.1016/j.jbusres.2021.01.010].
Pappas, N; Caputo, A; Pellegrini, M; Marzi, G; Michopoulou, E
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2108/263879
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