PERCEIVE project - Deliverable D3.2 "Qualitative report with main findings from the interviews"

This summary report has been created with the objective of supporting the EU in its pursuit of enhancing communication efforts. More specifically, it provides an overview of the results of an online survey conducted between September and October 2017 among key actors in the field of communicating EU regional Cohesion Policy (therefore mainly, but not exclusively among so-called Managing Authorities). The survey conducted has aimed at consolidating and deepening our understanding of three specific elements concerning the communication of policies, namely: a) perceptions of successful Cohesion Policy communication, b) assistance provided by the European Union to local communicators, and c) the communication strategy chosen by local communicators to convey Cohesion Policy. These elements have been defined on the basis of prior in-depth focus groups and semi-structured interviews with regional Cohesion Policy practitioners (see D3.1 ‘Qualitative report on the impact and effectiveness of communication strategies from the semi structures interviews with cohesion policy practitioners’ of the same Working Package) and are discussed in relation to the respective evidence in the following.