This study focuses on the comparison of morpho-semantic behavior of brand names in French and Italian. We will postulate from the outset that the proper names of marks belong to the system of systems, namely the language, the subsystem of the lexicon as well as that of the proper names. Their functioning is therefore intimately linked to this general system of language which allowed us to highlight the specific behaviors of brand names and to be able to give elements of comparison between French and Italian.
Begioni, L. (2020). Les comportements morpho-sémantiques des noms propres de marques en français et en italien : application au champ lexical des dérivés de la racine FID-. In ALTMANOVA Jana & LE TALLEC Gabrielle (a cura di), Lexicalisation de l'onomastique commerciale. Créer, diffuser, intégrer (pp. 635-650). Bruxelles : P.I.E.-Peter Lang [10.3726/b16411].
Les comportements morpho-sémantiques des noms propres de marques en français et en italien : application au champ lexical des dérivés de la racine FID-
BEGIONI LOUIS
2020-01-01
Abstract
This study focuses on the comparison of morpho-semantic behavior of brand names in French and Italian. We will postulate from the outset that the proper names of marks belong to the system of systems, namely the language, the subsystem of the lexicon as well as that of the proper names. Their functioning is therefore intimately linked to this general system of language which allowed us to highlight the specific behaviors of brand names and to be able to give elements of comparison between French and Italian.| File | Dimensione | Formato | |
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