A Model for Communicating Social Problems: Perception, Knowledge, Incorporation, and Change

The article proposes a model to analyze, interpret, and construct the communication of social problems and everyday life. Four relevant aspects (perception, knowledge, integration, and change) of communication processes will be addressed, highlighting the issues to be addressed in light of the deep media coverage of our social world. In particular, it explores how perception changes profoundly in relation to the social conditions, groups, and communities to which one belongs. Furthermore, particular attention is paid to the difficult process of incorporation which allows concepts and social problems to become “family” through communication processes. Incorporation is a prerequisite for changing ideas and behaviors towards social problems. In conclusion, a strategy will be proposed to communicate social problems deepening dimensions and strongholds to be followed with particular reference to popularity and narratives in communication processes.