HOW CAN DELOCALIZATION FOLLOW A CORRECT SUSTAINABLE SUPPLY CHAIN APPROACH? LESSONS FROM RANA PLAZA DISASTER IN BANGLADESH

The aim of this paper is to analyze the state of the art of CSR in the process of delocalization by multinationals in the textile sector. In particular, the study focus on the strategies implemented in the supply chain as a result of the Rana Plaza disaster in Bangladesh. The first objective of the research is to sketch out the causes that determined the multinationals to be involved in such a disaster. Second objective of the paper is to identify the CSR strategies that have been implemented by textile sector in Bangladesh to get over the impact of the negatives causes, underlined in the first part of the study. The research methodologies used to address the objectives are: a) a descriptive analysis of the Rana Plaza disaster to identify the critical aspects; b) documental analysis of the main theories of CSR that could have prevented this disaster; c) critical analysis of the reactions and strategic actions adopted after the disaster by the institutions, associations of workers and local unions, non-governmental organizations, as well as the companies responsible for the incident. The primary findings show the negative externalities of social and moral dimension that lurk behind the delocalization phenomenon that caused the disaster of Rana Plaza.