The last decade has been characterized by extraordinary changes in the telecommunications sector in Italy that has gradually experienced the passage from monopoly to market competition. Many factors had a crossover impact on the process: technological and product innovation, the increasing share of consumption, the fast-pace growth of the mobile market, and the globalisation of the economy. The effect of these innovations and their influence on the socio-economic environment are here analysed both in terms of introduction of new technologies and the consequent process of substitution. Actually, the word “innovation” should be intended with a more general meaning, not exclusively technological, but considering all those elements that make a product distinctive. Under this perspective, a product can be considered innovative even if it doesn’t contain technological innovations: the new use of an existing product can be considered innovative, since a feature that is new to a product can be considered innovative to that product. It is evident that this wider definition requires a more flexible approach to the analysis of the diffusion process. Moreover, this approach could increase interest on studying in what way people belonging to different socio-economic environments respond to an innovation and identifying those characteristics that enable their categorization. To this aim a deep insight in the telephone usage is here glanced by means of multi-logistic curves. The model explains growth phenomena constituted both from distinct growth and/or decline processes. Each distinct economic and technological process (introduction of a new technology, innovative services, lower rates, entry of a new competitor in the market etc.) can, therefore, be interpreted as a drive to the aggregate growth phenomenon (trend of telephone traffic, effects of market evolution, dynamics of technological innovation).
Campisi, D., Costa, R., & Tesauro, C. (2005). The diffusion of cellular phones: a model for Italy and a comparison with the United States. In Methods and models in transport and telecommunications: a cross-atlantic perspectives (pp. 221-237). New York : Springer Verlag.
|Autori:||Campisi, D; Costa, R; Tesauro, C|
|Titolo:||The diffusion of cellular phones: a model for Italy and a comparison with the United States|
|Data di pubblicazione:||2005|
|Settore Scientifico Disciplinare:||Settore ING-IND/35 - Ingegneria Economico-Gestionale|
|Tipologia:||Contributo in libro|
|Citazione:||Campisi, D., Costa, R., & Tesauro, C. (2005). The diffusion of cellular phones: a model for Italy and a comparison with the United States. In Methods and models in transport and telecommunications: a cross-atlantic perspectives (pp. 221-237). New York : Springer Verlag.|
|Appare nelle tipologie:||03 - Contributo in libro|