Pt-acetylides with different end-side groups have been synthesized and incorporated in poly(methylmethacrylate) (PMMA) films for second-order nonlinear optics through high-temperature corona-poling. By using two complementary optical techniques, i.e. in-situ second-harmonic generation (SHG) and angle-resolved spectroscopy, the order parameter and the molecular hyperpolarizability β of the chromophores have been characterized inside the polymer matrix. The relaxation of orientational after order poling fits a bi-exponential equation in agreement with the Debye model for guest/host systems. A comparison with the azo-dye Disperse Red 1 (DR1) is discussed within the two-level model and the role of the platinum moiety for conjugated molecules.