In themobiletelecommunicationsector,thehighcompetitivenesshasincreasedthecomplexityof strategic interactionsamongoperators.Astheverticalintegrationhasbecomeanythingbutachoice and notacompellingtechnicalsolution,thecontesttakesplaceatdifferentlevelsofthecomponentsof the operatorvaluechain:thenetworkinfrastructure,theservicedevelopmentandsupply,andthe relationshipwithconsumers. Mobile virtualnetworkoperatorsactasretailersandconcentrateonthelastsegmentofthevalue chain byestablishingcommercialagreementswithhostingnetworkoperators,whichactas manufacturers,togetaccesstoradiocommunicationsinfrastructure.Productiveprocessesofmobile servicesofferedbyoperatorsaredifferentandthisdifferenceisimperceptibletocustomers.Processes differencemainlyconsistsintheinfrastructuraldiversityoftheoperatorsandimpliesdifferent consequencesoneachnetworkserviceelement. A modelhasbeendefinedtoanalyzetheconsequencesofsuchdiversityinthecompetitionamong HNOs, MNOs,andMVNOsbyfocusingtheattentiononthecharacteristicsofthecallpath,in dependenceofthetypesofoperators.Infact,manyvariablesinteracttodefinethecallpath,suchas marginalcostsandrevenues,infrastructuralinvestments,andinterconnectionchargesamong operators.Theanalysisoftheresults,obtainedbythemodel,givesinformationonvariationsofretail prices,marketshares,andprofitallotment,toadopttheproperstrategies.Inparticular,themodel results shedlightonhowcertainMVNOsshouldenterthemarketsandadoptacollaborativestrategy with HNOs.Themodelownsthecapabilityofbeingappliedtodifferentcontexts,thusrepresentingfor the regulatorapotentialinstrumentofrelevantusefulness.
Cricelli, L., Grimaldi, M., LEVIALDI GHIRON, N. (2011). The competition among mobile network operators in the telecommunication supply chain. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 131(1), 22-29 [10.1016/j.ijpe.2010.02.003].
The competition among mobile network operators in the telecommunication supply chain
LEVIALDI GHIRON, NATHAN
2011-05-01
Abstract
In themobiletelecommunicationsector,thehighcompetitivenesshasincreasedthecomplexityof strategic interactionsamongoperators.Astheverticalintegrationhasbecomeanythingbutachoice and notacompellingtechnicalsolution,thecontesttakesplaceatdifferentlevelsofthecomponentsof the operatorvaluechain:thenetworkinfrastructure,theservicedevelopmentandsupply,andthe relationshipwithconsumers. Mobile virtualnetworkoperatorsactasretailersandconcentrateonthelastsegmentofthevalue chain byestablishingcommercialagreementswithhostingnetworkoperators,whichactas manufacturers,togetaccesstoradiocommunicationsinfrastructure.Productiveprocessesofmobile servicesofferedbyoperatorsaredifferentandthisdifferenceisimperceptibletocustomers.Processes differencemainlyconsistsintheinfrastructuraldiversityoftheoperatorsandimpliesdifferent consequencesoneachnetworkserviceelement. A modelhasbeendefinedtoanalyzetheconsequencesofsuchdiversityinthecompetitionamong HNOs, MNOs,andMVNOsbyfocusingtheattentiononthecharacteristicsofthecallpath,in dependenceofthetypesofoperators.Infact,manyvariablesinteracttodefinethecallpath,suchas marginalcostsandrevenues,infrastructuralinvestments,andinterconnectionchargesamong operators.Theanalysisoftheresults,obtainedbythemodel,givesinformationonvariationsofretail prices,marketshares,andprofitallotment,toadopttheproperstrategies.Inparticular,themodel results shedlightonhowcertainMVNOsshouldenterthemarketsandadoptacollaborativestrategy with HNOs.Themodelownsthecapabilityofbeingappliedtodifferentcontexts,thusrepresentingfor the regulatorapotentialinstrumentofrelevantusefulness.| File | Dimensione | Formato | |
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