MINGIONE, MICHELA
MINGIONE, MICHELA
Dipartimento di Management e Diritto
Mostra
records
Risultati 1 - 4 di 4 (tempo di esecuzione: 0.006 secondi).
Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets
2020-01-01 Mingione, M; Leoni, L
Emotions in users-brand co-creation of value. Evidence from a sentiment analysis on Twitter
2019-12-10 Mingione, M; Cristofaro, M; Mondi, D
If I give you my emotion, what do I get? Conceptualizing and measuring the co-created emotional value of the brand
2020-01-01 Mingione, M; Cristofaro, M; Mondi, D
Inquiry into corporate brand alignment
2014-01-01 Mingione, M
| Data di pubblicazione | Titolo | Autore(i) | Tipo | File |
|---|---|---|---|---|
| 1-gen-2020 | Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets | Mingione, M; Leoni, L | Articolo su rivista | |
| 10-dic-2019 | Emotions in users-brand co-creation of value. Evidence from a sentiment analysis on Twitter | Mingione, M; Cristofaro, M; Mondi, D | Intervento a convegno | |
| 1-gen-2020 | If I give you my emotion, what do I get? Conceptualizing and measuring the co-created emotional value of the brand | Mingione, M; Cristofaro, M; Mondi, D | Articolo su rivista | |
| 1-gen-2014 | Inquiry into corporate brand alignment | Mingione, M | Tesi di dottorato |