E-distinctivity parameter to evaluate an e-business idea

This paper presents a new metrics that aims to quantitatively support the selection phase of a new e-business idea by performing on evaluation of its distinctivity in the actual e-business arena. The paper explains the reasons for the creation of a new parameter, called "E-distinctivity", the identification of the metrics to evaluate it and presents the results of its evaluation oil a set of successful e-business ventures and Oil interpretation of their meaning. This new parameter aims to integrate the traditional business analysis through the identification of new useful measures that are specific to the e-business field. In order to visualize the new "E-distinctivity" parameter and to execute all the needed evaluations a two dimensional radar has been created "ad hoc". The radar is built on eight crucial characteristics divided into four principal zones representing the strategic aspects of the E-ditinctivity This was made in order to represent the results towards a two dimensional drawing that will be simpler to understand. In order to assess the soundness of the identified parameter its evaluation oil a reference group of well known e-business ventures has been performed. All the components the enterprise reference group are examples of succesful implementation of e-business ideas. At the end of the paper we finally discuss the results and underline the advantages of this methodology.